Fast and Furious, Marvel and Bond Highlight Super Bowl Movie Trailers

F9 kicked off this year's in-game ads

No Time To Die was one of a handful of trailers to air during the Big Game. MGM

With 30-second spots for Super Bowl LIV running upward of $5.6 million, more Hollywood studios were expected to forego airing movie ads during the game this year in favor of pre- and postgame shows.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.