Fast and Furious, Marvel and Bond Highlight Super Bowl Movie Trailers

F9 kicked off this year's in-game ads

No Time To Die was one of a handful of trailers to air during the Big Game. MGM

With 30-second spots for Super Bowl LIV running upward of $5.6 million, more Hollywood studios were expected to forego airing movie ads during the game this year in favor of pre- and postgame shows.

The Business of Marketing

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ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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