General

Fast and Furious, Marvel and Bond Highlight Super Bowl Movie Trailers

F9 kicked off this year's in-game ads

No Time To Die was one of a handful of trailers to air during the Big Game. MGM
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By Ian Zelaya

February 2, 2020

With 30-second spots for Super Bowl LIV running upward of $5.6 million, more Hollywood studios were expected to forego airing movie ads during the game this year in favor of pre- and postgame shows.

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Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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