Publishing

Facebook Joins Initial Lineup at IAB's NewFronts West

Tech giant will bid for ad dollars alongside media companies

Speakers at NewFronts West
NewFronts West this year will take place in September.IAB
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By Sara Jerde

August 8, 2019

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring.

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Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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