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Cadillac is the exclusive title sponsor of Season 2 of HBO and Max’s Sex and the City spinoff. However, a partnership that fits better than a pair of Manolo Blahniks doesn’t happen… just like that.
“Advertisers just don’t want to be tagged on a commercial. They want to create a deeper experience,” Laura Galietta, evp, integrated ad sales marketing, Warner Bros. Discovery, told Adweek. “Clients like fewer, bigger, better. They want to partner with the people who really get them and who can create some sort of content that you can’t get anywhere else.”
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