Early TV Upfront Plans Upended by Coronavirus Concerns

Four March events were scrapped in the space of a week

Exactly one week ago, Adweek published its upfronts and NewFronts calendar for 2020, with all the info about this year’s presentations. At the time, we expected that we would be adding events to the calendar as upfront season progressed. Instead, as the coronavirus has spread, it’s upending upfront plans and prompting some media companies to cancel their events that had been set for this month.