Believe it or not, it’s upfront season once again. In addition to Adweek’s extensive upfronts coverage, we will keep you in the loop with all the information you need about this year’s upfronts and NewFronts events for 2020 to make sure you don’t miss anything.
This will be an upfront unlike any other, after the coronavirus pandemic upended presenters’ plans. First, it caused the cancellation of March events from the likes of Fox News Media, Comcast’s FreeWheel, A+E Networks and AMC Networks. Then, the Interactive Advertising Bureau announced a streaming option for the NewFronts, leading most presenters to scrap their live events.
Finally, on March 12, all the major media companies participating in May’s traditional upfronts week pulled out in short order—first ViacomCBS and NBCUniversal, followed shortly by The CW, WarnerMedia/Xandr, Fox, Discovery and finally Disney—and shifted to digital-only presentations.
Here’s the latest on which presentations are still on (for now), which have gone digital-only and which companies have bowed out entirely.
This calendar will be continuously updated all season with the latest upfronts and NewFronts schedule changes.