DuckTales Is Taking Over Minecraft and Angry Birds to Launch Its Reboot on Disney XD

The network prepares to hook a new generation of fans

It’s been 30 years since Disney debuted its animated series DuckTales, about the adventures of Duckburg’s trillionaire Scrooge McDuck, his grandnephews Huey, Dewey and Louie, and his nephew Donald. And while fans, many of whom now have kids of their own, still have a warm place in their heart for the series, Disney XD is starting from scratch as it reboots DuckTales on Aug. 12, with a marketing campaign that targets favorite kids platforms like Minecraft and Angry Birds in order to hook a new generation.

“They don’t have the nostalgia for the DuckTales brand,” said Marc Buhaj, svp, programming and gm, Disney XD, of the network’s core audience of children age 6-11.



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