TV Upfronts

Disney Closes Strongest Upfront Ever With $9 Billion in Commitments

The company said 40% of the total upfront dollars went to streaming and digital

grogu, also known as baby yoda
Disney offered Disney+'s ad-supported tier for the first time in upfronts.Disney+ and Lucasfilm Ltd.
Headshot of Bill Bradley
By Bill Bradley

July 18, 2022

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Disney is the latest publisher to cross the upfront finish line.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!

Register Today!
Headshot of Bill Bradley

Bill Bradley

Bill Bradley is Adweek's deputy TV editor.

Recommended articles
Related Articles
joanna gaines concentrating very hard
TV Upfronts

Magnolia Network Rolls Out Prestige Spots in Ad Model Shifticon-image

By Bill Bradley

NewFronts

How Peacock’s New Ad Formats Make Marketers the Star of the Showicon-image

By Bill Bradley

CBS Fall Schedule Goes Heavy On Drama, Light on Comedy
TV Upfronts

CBS’ Fall Schedule Goes Heavy on Drama, Light on Comedyicon-image

By Bill Bradley

TV Upfronts

NBCUniversal Wraps Its ‘Largest’ Upfront Ever, With More Than $7 Billion in Commitmentsicon-image

By Bill Bradley

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

You Might Like

Are You Making Informed CTV Ad Buys?

By DISH Media

What Can You Do to Meet Shoppers’ Desire for a Better Overall Experience?

By Jane Butler, Managing Director, Google

64% of CPGs Will Increase Retail Media Spending in 2023

By LiveRamp

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

By Matthew Tilley, Executive Director of Marketing, Vericast