Disney Launches Refreshed Disney+ App With Hulu, Shakes Off the Blues

The company is ditching its classic blue for new teal branding and a 360 marketing campaign

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

It’s not easy being green, so the Hulu integration on Disney+ is going teal.

Disney announced the launch today of Hulu on Disney+ in the U.S. for Disney bundle subscribers, combining the Disney+ and Hulu libraries in one application.

Although each app remains available as a stand-alone offering, the new app experience allows bundle subscribers—those who have both standalone apps—to stream Hulu content directly through Disney+.

It also comes with refreshed branding for Disney+ created by loyalkaspar, including a new logo, a teal/seafoam color palette and an orchestral mnemonic created by Academy Award-winning composer Ludwig Göransson.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in