Disney+'s Hulu Merger Delivering 'Better Than Expected Metrics' for Advertisers

Rita Ferro, the company's global ads president, reveals what advertisers can expect from the streamer

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Only days in, Disney+’s Hulu integration is already seeing success.

On Dec. 6, Disney officially rolled out its Hulu on Disney+ beta launch to bundle subscribers, bringing a Hulu hub to Disney+ and giving users access to thousands of movies and shows from the Hulu library without having to leave the app. The beta version provides a more limited experience, with the full Hulu integration coming in March, but Disney is already seeing promising results, according to global advertising president Rita Ferro.

“Just

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in