Disney+'s Hulu Merger Delivering 'Better Than Expected Metrics' for Advertisers

Rita Ferro, the company's global ads president, reveals what advertisers can expect from the streamer

Only days in, Disney+’s Hulu integration is already seeing success.

On Dec. 6, Disney officially rolled out its Hulu on Disney+ beta launch to bundle subscribers, bringing a Hulu hub to Disney+ and giving users access to thousands of movies and shows from the Hulu library without having to leave the app. The beta version provides a more limited experience, with the full Hulu integration coming in March, but Disney is already seeing promising results, according to global advertising president Rita Ferro.

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