Discovery Counts 15 Million Total Streaming Subscribers as Discovery+ Rollout Continues

New service's ad-supported tier is company’s ‘breakout hit’

The interface of Discovery streaming service Discovery+ is displayed on a TV, an iPad and a laptop.
Discovery's ad-supported tier has a domestic ARPU of $10, which the company aims to push even higher. Discovery+

The debut of Discovery+ early this year has significantly bulked up Discovery’s total subscriber count. Since the end of 2020, the entertainment company, which is looking to level its linear business with a push into streaming, has added about 10 million new paying streaming subscribers across its portfolio.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.