Lifestyle programming juggernaut Discovery Inc. will roll out its own streaming service, Discovery+, in just one month—on Jan. 4—in an effort to capitalize on shifting consumer habits and go after direct-to-consumer subscription dollars that are fast becoming the backbone of the television media industry’s newest era.
The streamer will debut in the U.S. at two price points, an ad-supported tier for $4.99 a month, and an ad-free tier that will cost $6.99 a month. Both tiers offer up to five user profiles and four concurrent streams.
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