Discovery Unveils New Global Streaming Service, Discovery+, Debuting in January

Ad-light version of platform will cost $4.99 a month; ad-free offering is $6.99

Photo of Discovery president and CEO David Zaslav
Discovery president and CEO David Zaslav said Discovery+ would serve as a complement to, not a rival of, other streaming services already on the market. Discovery, Inc.

Lifestyle programming juggernaut Discovery Inc. will roll out its own streaming service, Discovery+, in just one month—on Jan. 4—in an effort to capitalize on shifting consumer habits and go after direct-to-consumer subscription dollars that are fast becoming the backbone of the television media industry’s newest era.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.