Discounted Annual Subscriptions Give Streamers a Leg Up in Crowded Space

Services roll out extended plans to lock customers in for longer

netflix, hulu, disney+, hbo max, peacock logos on a screen with little figures sitting and looking at it
Some newer services, like Peacock, are taking on the legacy streamers by offering different types of subscription options. Getty Images

When NBCUniversal’s streaming service Peacock debuted nationally this month, its most-advertised price point was the tier executives thought would be most appealing to consumers during the pandemic: free.

This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.
@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.