What to Expect From Peacock, as NBCUniversal’s New Streamer Debuts Nationally

From a light ad load to a free programming tier

Peacock is finally here.

The ad-supported streamer from Comcast-owned NBCUniversal makes its national debut on television screens around the country today. The arrival of the service, the lowest tier of which is free, marks NBCUniversal’s first big push to capitalize on consumers’ accelerating shift away from linear television while carving out a space for advertisers hungry to pounce on premium video inventory when many television and film offerings have remained on ad-free subscription services like Netflix and HBO Max.

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