Convergent TV Is a Strong Contender as Digital Faces Headwinds

It offers measurement, scale and immunity to the latest data privacy regulations

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Today, convergent TV—linear plus connected TV and over-the-top services—offers the best of everything: large, captivated audiences, high-quality content, an abundance of inventory and digital-like targeting, with precise measurement and attribution. Given the data accessible to advertisers, combined with advances in targeting, TV is the strongest, most scalable and precise medium.

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