Programmatic

Comscore Will Measure Sling TV's National Addressable Data as Part of Renewed Dish Agreement

New deal expands measurement firm's national addressable footprint

The two companies first partnered in 2012.Dish, Comscore

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Comscore and Dish, which first teamed up to measure Dish’s addressable impressions in 2012, have struck a strategic partnership that extends Comscore’s data license to virtual MVPD Sling TV.

The new deal means that Comscore will be able to measure all of Sling, as well as all of the national addressable on the Dish footprint. The partnership makes Comscore the first independent measurement service to get the rights to measure national addressable across Dish and Sling TV footprints.

Comscore