Virtual MVPDs Were Supposed to Help Save the TV Industry—What Went Wrong?

Adoption rates remain low, and services keep raising prices

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In mid-November, Hulu + Live TV became the latest live TV streaming service to hike its prices. Hulu’s live television offering, which came onto the market at $40 a month in 2017 and jumped to $45 in January, now costs consumers another $10 more every month, an increase that Hulu said was necessary to keep offering the service.

The price hike comes at a complicated moment for services that offer live and on-demand television programming to customers over the internet.



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