TV Upfronts

Chip and Joanna Gaines’ Biggest Renovation Ever: Building Their Own Network

Magnolia, the Fixer Upper couple’s TV return, is Discovery’s upfront centerpiece

Chip and Joanna Gaines
The Gaineses are building Magnolia Network in a joint venture with Discovery. Magnolia Network
By Jason Lynch

May 16, 2021

HGTV has featured several star duos over the years—think Property Brothers’ Jonathan and Drew Scott, and Flip or Flop ex-spouses Tarek El Moussa and Christina Haack—but the cable network has never had anyone like Chip and Joanna Gaines.

Chip and Joanna Gaines
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This story first appeared in the May 17, 2021, issue of Adweek magazine. Click here to subscribe.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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