Chip and Joanna Gaines’ Biggest Renovation Ever: Building Their Own Network

Magnolia, the Fixer Upper couple’s TV return, is Discovery’s upfront centerpiece

HGTV has featured several star duos over the years—think Property Brothers’ Jonathan and Drew Scott, and Flip or Flop ex-spouses Tarek El Moussa and Christina Haack—but the cable network has never had anyone like Chip and Joanna Gaines.

Chip and Joanna Gaines
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This story first appeared in the May 17, 2021, issue of Adweek magazine. Click here to subscribe.