Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The network presenting each year’s Super Bowl is known for making its share of hyperbolic statements about the game’s importance. But with the U.S. closing in on an entire year spent quarantining due to Covid-19, CBS has more leeway than most as it touts the significance of Super Bowl 55, which it broadcasts on Sunday.
“America needs this Super Bowl. It’s an opportunity for this country to come together,” Sean McManus, CBS Sports chairman and executive producer, recently told reporters.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in