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In the past five years, the Hispanic community has seen a steep drop in how Latinos feel their values are shared or reflected by big brands, according to research from the We Are All Human Foundation and Nielsen, in partnership with Toluna and TelevisaUnivision.
The latest Hispanic Sentiment Study, revealed today at Cannes Lions, found that only 48% of Latinos feel like their values are reflected or shared by the majority of Americans in 2023, a 20-point drop from 68% in 2018.
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