The Most Mind-Blowing Brand Activations at New York Comic Con 2022

Streamers and franchises went all out to attract fans' deeply divided attention

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Enthusiasts from every media, TV, film and comic fandom imaginable assembled this past weekend for New York Comic Con (NYCC), which, after two years of Covid-19 restrictions, surged back to life in full force at the Javits Center. 

Brands also came out in full force, with strong representation from streamers in particular looking to capture fan attention and get people watching their latest offerings in today’s avalanche of media options. This year’s expo was a riot of experiences and shopping opportunities representing major media companies and fandoms.

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