Bernie Sanders Is Following Alexandria Ocasio-Cortez's Lead With 'TV-Quality' Digital Campaign Ads

A new spot in Iowa shows its deep investment compared to four years ago

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Vermont Sen. Bernie Sanders’ presidential campaign is approaching digital advertising this time around in a whole new way compared to his 2016 strategy. A new ad targeting Iowa voters—released today on social media platforms like Facebook, Instagram and Twitter—is just one example of how the campaign has prioritized creating videos that are of “TV-quality,” said Bernie 2020 digital communications director Josh Miller-Lewis.

A small team of embedded videographers travel with the candidate.Sanders 2020 Campaign

The campaign has embedded a small team on the candidate’s campaign trail, which allows for the advertisements to be made faster and cheaper than if they were to be contracted out.



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