Bandersnatch Proved That Audiences Want to Engage and Have a Dialogue With Their Video Content

Passive viewing is a thing of the past

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Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode’s popularity with audiences.

If you consider that Bandersnatch was a success with millennials and older generations who didn’t even grow up with that much interactive content, the interactive TV trend will likely only grow with each succeeding generation.

Gen Z and the generations after it, born into a world where they play and live online, where everything around them is a touch screen and anything can be clicked on and interacted with, grow up expecting and demanding instant gratification when they are deciding on whether to ignore or consume content.

While Bandersnatch is set in the past, its success is a hint at the way technology can shape the future of content development and content consumption.



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