Shachar Orren Opinion Contributor Shachar Orren is chief storytelling officer at Disney-backed interactive content platform Playbuzz. She oversees the company's global marketing, communications and content strategy. Voice Bandersnatch Proved That Audiences Want to Engage and Have a Dialogue With Their Video Content Passive viewing is a thing of the past. Social Pro Daily Chrissy Teigen Just Reminded Us Why Freedom of the Press in America Is Still a Thing Opinion: We must demand higher standards of transparency, from the White House to the newsroom. Social Pro Daily Facebook’s Ad Metrics Cleanup May Hurt Publishers, Brands in the Long Run Opinion: Underneath the platform’s current reputation crisis lies a wider problem. Social Pro Daily These Publishers’ Interactive Content Helped Make Sense of the U.K. Election Opinion: To stand out among competitors, Sky News and The Huffington Post opted to craft engaging and shareable interactive articles that morphed much of the text-heavy content into information that voters—specifically millennials—actually connected with.