As Viewers Go Ad-Free, Streaming Services Adapt With Product Placements

Brands still want to reach audiences through Hulu and Netflix

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Subscribers to Hulu’s ad-free plan pay twice as much as limited ad customers each month to avoid commercials. If they watched the service’s original comedy Four Weddings and a Funeral, though, they still saw an ad for

In an episode where a faux reality TV show sponsors a wedding between two characters, a reality producer barked a promotion for at the bride, whose bridal train was emblazoned with the brand’s logo. This integration isn’t unusual for Hulu or other streaming services, either.



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This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.