Hot List

As TLC’s Cable Rivals Struggle, Chief Howard Lee Brings in Record Ratings

With powerful franchises and insatiable fans, Adweek's TV Executive of the Year is bucking linear's downward trend

Howard Lee headshot
"I think that our viewer somehow is the programmer of our lineup," Howard Lee says. Courtesy Courtesy of TLC
By Kelsey Sutton

October 25, 2020

When life for families around the country ground to a halt due to Covid-19, which forced them into quarantine, TLC president and general manager Howard Lee knew there would be plenty of stories to tell. So he began to brainstorm.

Click for more from this issue

This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Recommended articles
You Might Like

Digital Marketing Bolstered Idahoan Foods’ Ability to Meet Demand Throughout the Pandemic

By Lisa Henderson

What Is Conversational Marketing and Why Do Brands Need It Now?

By Lauren Lee

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}