As Publishers Build Experiential Events, Bustle Digital Group's Newest Acquisition Will Help It Compete

Flavorpill previously hosted activations with HBO, Uber and Perrier

Bustle Digital Group acquired Flavorpill Media Inc. to build out the company’s experiential programming, Bustle said.

Additional terms of the acquisition, which is effective immediately, were not made public.

Flavorpill Media Inc. is an online publisher and experiential brand that launched in 2000. It will oversee Bustle’s first large-scale event, called Rule Breakers, to take place Sept. 22.

Flavorpill offers email alerts to fans who can subscribe to learn more about upcoming events. It has more than 500,000 subscribers.

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