Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The corporate-mandated “fake stories” promo that recently aired across most of Sinclair Broadcasting’s 193 stations has sparked a conversation about what an increasingly consolidated news media means for the viewer—perhaps nowhere more so than within Sinclair-owned newsrooms, like KSNV (NBC) in Las Vegas.
“We haven’t talked about journalism like this in a long time,” said Mark Neerman, News Director of KSNV and Regional News Director for Sinclair.
Neerman says that, when he got a copy of the promo from Sinclair corporate, he called in his news anchors, who would be its voice in the Las Vegas market.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in