Ad of the Day

Apple Just Dropped a New iPhone 12 Pro Ad That Shows Off Device’s Moviemaking Power

The spot features an original score by Danny Elfman

Shot of a woman dancing
The new Apple iPhone 12 spot shows the device's movie-making power. Apple

By Sara Spary

October 27, 2020

Ever since the launch of the first iPhone in 2007, our relationship with cameras has transformed.

Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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