Apple Just Dropped a New iPhone 12 Pro Ad That Shows Off Device's Moviemaking Power

The spot features an original score by Danny Elfman

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Ever since the launch of the first iPhone in 2007, our relationship with cameras has transformed.

Although people once had to pay to get photos developed from film (remember those days?) or otherwise carry around chunky battery powered digital cameras, most of us now have powerful camera phones right in our pockets.

To promote the launch of its latest device, the iPhone 12 Pro, Apple has created a 68-second global spot titled “Make Movies Like the Movies,” which highlights the power of the phone’s camera and its content-making potential.



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