Ad of the Day

Apple Just Dropped a New iPhone 12 Pro Ad That Shows Off Device’s Moviemaking Power

The spot features an original score by Danny Elfman

Shot of a woman dancing
The new Apple iPhone 12 spot shows the device's movie-making power. Apple

By Sara Spary

October 27, 2020

Ever since the launch of the first iPhone in 2007, our relationship with cameras has transformed.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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