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December is a month of reflection, and as part of Adweek’s Year in Review coverage, we’ve asked the industry’s key movers and shakers to look back on what this year has meant for themselves and for the industry. Television’s top execs overseeing broadcast, cable and streaming have weighed in, as have TV ad sales chiefs and buyers.
We talked with several television and entertainment media analysts about some of the biggest shifts they expect to see in the coming year, how they will be evaluating some of the biggest reorganizations that took place across the media industry and the biggest question on the industry’s mind: which changes brought on by the pandemic are temporary, and which will have permanent ramifications across the industry.