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To market its new series about an evil artificial intelligence creation threatening society, Fox commissioned a trailer created by—an actual AI.
The network partnered with digital agency Space150 to assemble a trailer for its thriller Next, debuting Tuesday, that was entirely written, edited and scored by AI. The tech-focused creative shop developed a machine learning algorithm that watched the entire series, and selected key themes, scenes and dialogue for what appears to be linear TV’s first AI-created trailer.