AMC Will Place a 6-Second Ad at the Start of Each Walking Dead Episode

The format, which is growing in popularity, could fetch the program's highest CPM rate

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After making their linear debut in August, six-second ads will begin airing later this month for appears to be the first time on a regular series: The Walking Dead, which remains TV’s No. 1 show among 18- to 49-year-olds.

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