AMC Will Place a 6-Second Ad at the Start of Each Walking Dead Episode

The format, which is growing in popularity, could fetch the program's highest CPM rate

The six-second spots will begin airing in the second episode of The Walking Dead's eighth season. Alan Clarke/AMC

After making their linear debut in August, six-second ads will begin airing later this month for appears to be the first time on a regular series: The Walking Dead, which remains TV’s No. 1 show among 18- to 49-year-olds.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.