Publishing

AMC Will Place a 6-Second Ad at the Start of Each Walking Dead Episode

The format, which is growing in popularity, could fetch the program's highest CPM rate

walking-dead-6s-CONTENT-2017 — The six-second spots will begin airing in the second episode of The Walking Dead's eighth season.Alan Clarke/AMC

October 4, 2017

After making their linear debut in August, six-second ads will begin airing later this month for appears to be the first time on a regular series: The Walking Dead, which remains TV’s No. 1 show among 18- to 49-year-olds.

Jason Lynch

@jasonlynch
jason.lynch@adweek.com

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Publishing

AMC Will Place a 6-Second Ad at the Start of Each Walking Dead Episode

The format, which is growing in popularity, could fetch the program's highest CPM rate

Jason Lynch

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Jason Lynch