TV Upfronts

AMC Networks Touts ‘Viewer First’ Remote Strategy After Upfront Cancellation

AVOD push, Reddit partnership, audience targeting platforms will help company broaden audience

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Kim Kelleher had big plans for her first upfront as president of commercial revenue and partnerships at AMC Networks.

“We felt like we had something to say, and we wanted to say it in front of as large an audience as we could,” Kelleher told Adweek less than two weeks ago, explaining AMC Networks’ decision to hold what would have been its first upfront event since 2017, after switching to agency lunches and dinners.

Of course, those grandiose upfront plans were completely upended—along with those of pretty

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