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Enticing new viewers to a show that has already been airing for a few years can be a tough proposition, so AMC is taking an unusual approach to its Season 3 marketing campaign for comic book adaptation Preacher: warning consumers, “Don’t Watch.”
That’s the irreverent slogan for the out-of-home portion of Preacher’s new campaign, which will launch on Monday ahead of the drama’s Season 3 premiere on Sunday, June 24. The show is an adaptation of DC Comics imprint Vertigo’s trippy comic series that follows a small-town Texas preacher (Dominic Cooper), his ex-girlfriend (Ruth Negga) and an Irish vampire (Joseph Gilgun) on a road trip to find God.