AMC Adopts an Unexpected Slogan for Preacher’s Season 3 Marketing Campaign: 'Don't Watch'

Network says anyone ‘easily offended’ should stay far, far away from the drama

Did someone say Andy Cohen? Join industry veterans and emerging voices at Convergent TV March 21-22 and upgrade your media strategy. Register now to save 35%.


Enticing new viewers to a show that has already been airing for a few years can be a tough proposition, so AMC is taking an unusual approach to its Season 3 marketing campaign for comic book adaptation Preacher: warning consumers, “Don’t Watch.”

That’s the irreverent slogan for the out-of-home portion of Preacher’s new campaign, which will launch on Monday ahead of the drama’s Season 3 premiere on Sunday, June 24. The show is an adaptation of DC Comics imprint Vertigo’s trippy comic series that follows a small-town Texas preacher (Dominic Cooper), his ex-girlfriend (Ruth Negga) and an Irish vampire (Joseph Gilgun) on a road trip to find God.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in