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The Interactive Advertising Bureau is beginning to take the wraps off its 2021 NewFronts week, slated to take place May 3-6.
And while it will be the second year in a row that the presentations will be held virtually due to the pandemic, the event will look a bit different this year, with the inclusion of six new presenters: A+E Networks, Amazon, Vizio, publisher Penske Media, broadcaster Entercom and Spanish-language media company Estrella Media.
In all, the IAB has signed up 24 media companies to present during the four-day lineup of presentations, which will be held from noon to 4 p.m.
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