Amazon Highlights Freevee, Virtual Product Placement at In-Person NewFronts Debut

The new ad offering inserts brands in original content after filming

While Prime Video gets a lot of Amazon’s streaming buzz, the company wants marketers to know it’s a real player in the AVOD space as well. Last week, the company rebranded its free streamer IMDb TV as Freevee, and Amazon announced a host of original programming for the platform at its first in-person NewFronts presentation Monday evening at New York’s Lincoln Center.

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