Amazon's IMDb TV AVOD Streamer Rebrands as Amazon Freevee

The free, ad-supported streaming service swaps names as it expands globally and increases its original content by 70%

The rumors are true: IMDb TV is getting a makeover.

Amazon’s ad-supported video-on-demand (AVOD) streaming service will rebrand as Amazon Freevee, starting on April 27. The name change had been rumored for months, with execs previously hinting at an upcoming rebrand.

“Over the past two years, we have seen tremendous growth for our AVOD service and are committed to bringing our audiences premium, free-to-consumer content,” Jennifer Salke, head of Amazon Studios, said in a statement. “We’re looking forward to building on this momentum with an increasing slate of inventive and broadly-appealing originals, and are excited to establish Freevee as the premier AVOD service with content audiences crave.”

So what’s in a name? For Freevee, it’s a lot.

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