Alexa Gets Spooky to Promote Spike’s New Stephen King Series

Amazon creates creepy co-branded marketing spots for The Mist

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If you’re scared, don’t expect Amazon Echo’s Alexa to be a calming voice of reason. She sounds a little different (and very spooky) in one of the new co-branded videos Amazon created to promote Spike TV’s new series, The Mist.

To market the show, which premieres tonight and is based on Stephen King’s 1980 novella (which was previously made into a 2007 movie), Spike partnered with Amazon to produce a pair of spots in which two different couples discussing the new series ask Alexa for assistance.

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