Ahead of Walking Dead's New York Spinoff, Zombies Take a Bite of the Big Apple

AMC's real-world activations look to bring fans along for its fictional universe expansion

Though AMC Networks’ The Walking Dead flagship series may have aired its final episode last year, the zombie universe is anything but finished, with several spinoffs on the way.

Now, one of those spinoffs, The Walking Dead: Dead City, is set to premiere on Sunday, and AMC is ramping up the real-world promotion to bring old and new fans to the fictional universe.

With Dead City set in New York, The Walking Dead and AMC Networks partnered with iconic New York establishments this week to promote the upcoming spinoff.

Promotions kicked off on Wednesday in Midtown at a Dead City-themed coffee cart, with a coffee and New Yorker-designed cartoon sleeve giveaway for customers.

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