Programming & Performance

Ryan Reynolds Resurrected Four Walking Dead Characters—for Series Finale Ads

His Maximum Effort and AMC Networks created the spots for Autodesk, Deloitte, Door Dash, MNTN and Ring

A zombie head placing a DoorDash order on a smartphone. — Joe Ando-Hirsh's Rodney, who appeared in a DoorDash spot, was among the Walking Dead characters in the campaign.AMC Networks/MNTN

By Mollie Cahillane

It’s the end of an era at AMC as The Walking Dead aired its final episode after 11 seasons tonight—but some of the finale’s biggest surprises came during the show’s ad breaks.

That’s because four Walking Dead characters who died over the show’s 12-year run were resurrected—as zombies—in five spots that aired during the program. AMC Networks’ Content Room partnered with Ryan Reynolds’ production company Maximum Effort to create that ads for Autodesk, Deloitte, Door Dash, MNTN and Ring.

“Ads

Mollie Cahillane

Mollie is Adweek's senior TV reporter, covering the business of connected TV, streaming, measurement and sports media.

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