Marketing Innovation

After ‘Presenting’ the World Series, YouTube TV Will Do the Same for the NBA Finals

Multiyear deal includes rights to the WNBA and G League championships

Just as it did for the World Series, YouTube TV will "present" the NBA Finals, beginning May 31. Source: Getty Images, YouTube TV
Headshot of Jason Lynch
By Jason Lynch

March 26, 2018

YouTube TV didn’t even exist a year ago. But just 11 months since its April launch, the live TV streaming service has already secured deals to become the first presenting partner of half of the country’s four biggest professional sports leagues.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Related Articles
Programming & Performance

Fox Builds Yet Another Series Around a Brand, Wild Cherry Pepsi, With Cherries Wildicon-image

By Jason Lynch

Convergent TV

State Farm’s New This Is Us Campaign Includes 3 Ads Shot in the Style of NBC’s Hit Dramaicon-image

By Jason Lynch

Convergent TV

YouTube TV Doubles Down on Controversial World Series Partnership in Expanded MLB Dealicon-image

By Jason Lynch

Convergent TV

ABC Is Already Using Taylor Swift’s New Song ‘Look What You Made Me Do’ to Promote TGITicon-image

By Jason Lynch

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

A Marketer’s Playbook for the 2022 Holidays

By Meta

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount

Are You Advertising With Integrity?

By Connatix

Reach Gen Z and Younger People in the Spaces They Value

By Sarah Iooss, Head of Sales, Americas, Twitch