Marketing Innovation

After ‘Presenting’ the World Series, YouTube TV Will Do the Same for the NBA Finals

Multiyear deal includes rights to the WNBA and G League championships

Just as it did for the World Series, YouTube TV will "present" the NBA Finals, beginning May 31. Source: Getty Images, YouTube TV
By Jason Lynch

March 26, 2018

YouTube TV didn’t even exist a year ago. But just 11 months since its April launch, the live TV streaming service has already secured deals to become the first presenting partner of half of the country’s four biggest professional sports leagues.

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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