TV Upfronts

A+E Networks Wants to Count Every Person—Especially Those Over 55—in Upfront

Virtual event touts star-studded slate, new lifestyle programming genre

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A+E Networks is kicking off 2022’s upfront season with a presentation urging marketers that “Every Person Counts,” and not just the audiences within the legacy age demos that they have traditionally sought.

That key theme continues A+E’s shift from transacting on legacy demos like adults 18-49 and 25-54 to total audience metrics that the company first pushed for in last year’s upfront, and also aligns with the company’s DEI initiatives.

“You really have to value every potential customer.



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