A+E Networks Pushes Dramatic Upfront Shift From Demos to Total Audience Metrics

Company also sets virtual upfront event for March 3

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Networks have spent years trying to prevent linear ratings from falling among the key adults 18-49 and 25-54 demographics—without much success. Now, A+E Networks is preparing a bold new proposal for marketers at this year’s upfront: Instead of focusing on the audiences who aren’t watching, it wants to concentrate on the ones who still are.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in