Adult Swim Dives Into the Festival Space, With a 2-Day October Event in L.A.

Several networks are expanding their live events to attract audiences and advertisers

Rick and Morty fans can experience the show in real-life with Adult Swim's upcoming festival. Adult Swim

The live event space is quickly becoming one of the fastest growing areas of expansion for TV networks. Now one of the TV leaders in live events, Adult Swim, is expanding its footprint, throwing its first festival this fall in L.A.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.