Adult Swim Dives Into the Festival Space, With a 2-Day October Event in L.A.

Several networks are expanding their live events to attract audiences and advertisers

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The live event space is quickly becoming one of the fastest growing areas of expansion for TV networks. Now one of the TV leaders in live events, Adult Swim, is expanding its footprint, throwing its first festival this fall in L.A.

The two-day Adult Swim Festival is set for Oct. 6-7 in downtown L.A., the network announced today.

The event will feature two stages with screenings, comedy, interactive gaming, merchandise and an array of live music, including hip-hop headliner Run the Jewels, which incorporated Adult Swim’s Rick and Morty into its new music video for “Oh Mama”:



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