ABC Will Stop Reporting Live-Plus-Same-Day Ratings

Entertainment chief Karey Burke first teased the switch at Brandweek

karey burke at brandweek
ABC Entertainment president Karey Burke talked about the need to change how TV success is measured during a Brandweek panel last week. Sean T. Smith for Adweek

Following a Brandweek panel last week, ABC Entertainment president Karey Burke told Adweek that she was ready to move her network away from reporting live-plus-same-day ratings. Today, she made it official: ABC will no longer report that metric, except for live programming.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.