ABC Sells Out Its Oscars Inventory, With Some 30-Second Spots Going for More Than $2.8 Million

The network will see record ad revenue from the March 4 telecast

Last year's Oscars was the least-watched since 2008, but it was still the top-rated entertainment telecast of 2017. Getty Images

Academy Awards voting continues until next Tuesday, but ABC’s ad sales team has already completed its Oscars business. ABC said it has sold out of this year’s inventory a week and a half ahead of the March 4 telecast, which the network said is the fastest Oscars sellout in its history.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.