6 Brands Reimagining Halloween; Netflix Boosts Prices: Friday’s First Things First

Plus, it’s time to think about the Super Bowl

Brands see social-distanced Halloween as a unique marketing opportunity. The Hershey's Company, Krispy Kreme, Kool-Aid, Sour Patch Kids

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.