4 Ways Sports Marketers Are Evolving Strategy in the Covid-19 Era

Looking at content opportunities off the field

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For many of us, sport is a much-needed divergence from our daily lives. Historically, when the economy was down or when you were experiencing life’s daily discord, sports was a welcome aberration for the mind. As a fan, you could always count on your favorite team taking the field or court a certain time of year. Sports were an enjoyable form of escapism that rarely let you down—until Covid-19.