Alexa Comeau is the programming manager at Adweek, where she works on event curation while dabbling in some writing.
My/Mo Mochi Ice Cream CMO Talks Innovations, Influencers and ‘Instagrammable’ Moments
The frozen snack brand's CMO shares the latest product releases and how the brand is going back to its digital roots right now.
Viola CMO on Using Downtime to Engage Cannabis Consumers in Unique Ways
Ericka Pittman, marketing chief of premium cannabis-purveyor Viola, shares how the legacy of the brand is reaching a new crop of consumers.
Canoo’s Head of Marketing Shares How to Build a Pre-Launch Brand
From General Mills to MeUndies to Lyft, Matt Kerbel’s experience across traditional and DTC companies has provided the perfect footing for his latest endeavor—disrupting the automotive industry by redefining the [...]
Road to Challenger Brands: Freshly’s Mayur Gupta on the Keys to Growth for Disruptors
Chief marketer shares his insights ahead of Adweek's Challenger Brands summit, March 4-5 in New York.
Recognizing 2019’s Power Players in Media, Technology and Marketing
Adweek toasts this year's awards winners.
Universal Standard Founders on Access for All and New Community-Focused Retail Spaces
Alexandra Waldman and Polina Veksler had no experience in retail or manufacturing before starting a clothing company from scratch, which proved to be one of their greatest assets in challenging [...]
Chrissy Teigen and Top Marketers Shined at Brandweek
Brandweek brought over 700 brand marketers to Palm Springs over Nov. 3-6 to discuss trends and the future of the advertising ecosystem.
Drunk Elephant Founder Talks Modern Retail Engagement and Expansions
This bold, consumer-centric skincare brand has cultivated its social media channels and retail experiences to engage and educate consumers – and it's paying off. Here, Tiffany takes us into the [...]