Mike Beirne

Coors Sets Partnership with Gallo Wine

CHICAGO — Coors Brewing will partner with Ernest & Julio Gallo Wine for a national retail program kicking off Nov. 1. Consumers can get a $5 rebate, where legally available, […]

A-B to Bacardi: Let’s Toast

ST. LOUIS–Anheuser-Busch is delving deeper into the growing flavored-alcohol beverage category by striking an alliance with Bacardi USA to produce and distribute a new rum-based alcopop, the company said.The partners […]

American Airlines Campaign Aims to Fill Seats

DALLAS/FT WORTH, TX–American Airlines bows its “American’s Getting Back To Business” campaign Friday with full page ads running in more than 20 major metro newspapers, including the Wall Street Journal […]

Choice Hotels $12M Campaign is a ‘Go’

CHICAGO — Choice Hotels International continues its “The Power of Being There. Go.” campaign with a $12 million fall program hitting TV, radio, print and the Internet starting Sept. 15 […]

Chocolate Is as Chocolate Does

NEW YORK — “Life is like a box of chocolates,” says Tom Hanks as the title character in “Forest Gump.” However, unlike Gump, Russell Candies Stover knows what it will […]

Southwest Cuts Web Fares

CHICAGO-In the battle with Orbitz for low price supremacy, Southwest Airlines cut Web fares by as much as 66% for 14-day advanced purchases. The sale comes after Southwest announced in […]

Renaissance Cruises Close To Naming New Agency

CHICAGO–Renaissance Cruises is on the fast track with an ad agency review, aiming to select a winner during the next two to four weeks, so it can set sail on […]

Vanguard Flies New Campaign

CHICAGO — Vanguard Airlines, formerly an all-coach carrier, is going after upscale road warriors with its SkyBox Business Class: two-by-two rows of 14 leather seats with increased legroom, plus improved […]

United Takes the Summer Easy

United Airlines is mounting a major midsummer effort—an integrated campaign from Fallon in four key markets—to tout its effort to ease the wait for travelers at airports. The work is […]

Beck’s Pitches Light

With a new campaign for Beck’s Light, John Lennon is stamping his first mark on the German beer’s marketing strategy since he became CEO of Beck?s North America in January.In […]