Your Company’s Tone on Social Media Matters More Than You Think

Consumer perception further impacts trust.

Smart Brands Integrate, Spot Trends and Tell Stories on Social

It takes more than a crack development team and a robust product to be revolutionary.

Pairing Declared Data With Social Sentiment for Marketing Mastery

Consumers opt to provide the insights or information requested.

3 Ways to Make Your Marketing More Customer-Focused

Opinion: Here’s what “customer orientation” really means.

How Social Media Can Help Your Startup Grow

Opinion: To increase your audience, go where the people are.

4 Ways to Use Social to Enhance Your Integrated Marketing Campaign

Many platforms tell one compelling story.

How Social Media Actually Boosts Efficiency in an Office Environment

Employees who take quick breaks can decrease stress and increase morale.

Have We Underestimated the Power of the Hashtag?

They have sometimes been considered dorky or, worse, spammy.

Why Your Multichannel Approach Isn’t Working (And How to Fix It)

Opinion: The people handling each segment belong to separate entities.

How to Avoid ‘Fake News’ Claims in Your Social Marketing

Brands must ensure that their networks are as trustworthy as their products.